For over 200 years, the National Churches Trust has been instrumental in keeping the UK’s incredible collection of church buildings well-maintained and in use through providing essential grants. Their mandate to us was clear: to reposition the them as a powerful advocacy charity, not just...
Scripture Union is Christian charity helping people engage with the Bible, with a particular focus on children and young people who do not go to church. They organise camps and holidays as well as producing resources for schools, churches, children and their families. Our brief was...
Open Doors is a charity working to support persecuted Christians in over 70 countries around the world. Of those, over 90% of Christians killed for their faith in 2022 were in sub-Saharan Africa. Open Doors' brief was to create a four-year global campaign to raise awareness,...
St Mary’s Church, Ealing is a Grade II listed building and one of the best surviving works of architect, Samuel Teulon. In 2003, a huge restoration project began work on the inside of the building. This included redecorating in colours more in keeping with the original...
Samaritans asked The Smithy Creative to create a suite of resources for their legacy team. The subject of writing a Will is highly personal and had to be considered sensitively. Working with copywriter, Smith-Ink, the idea of 'Being here, always' created a strong solution using a...
Justice and Care is a charity working around the world helping to rescue victims of slavery and to bring the perpetrators to justice. The Smithy Creative was asked to work on their complete rebrand following the appointment of a new CEO. Brand workshops and interviews with...
An international charity working around the world to end violence against women were holding their first photographic competition and wanted an exhibition identity. They invited their partner charities to submit photographs which were displayed near St Paul’s Cathedral in London. The big idea of ‘look again’...
The Methodist Church asked The Smithy Creative to refresh their tone of voice and visual identity to ensure engaging and consistent messaging. Through interviewing the leadership team and other key staff, we uncovered values that began to drive their tone of voice. We then created clear...
Toilet Twinning funds projects in communities that help families to build their own basic toilet, access clean water and learn about hygiene – a vital combination that saves lives. They asked us to recommend a way of organising new initiatives such as Bin Twinning and Coffee...
Clarence Wheelers Cycling Club was founded in 1935. Cyclists would meet outside The Clarence pub in Hampton Hill, Surrey, from where the club takes its name. The club holds a special place for our director Stuart, who once raced for them, as did his father-in-law...