St Richard's School – The Smithy Creative
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St Richard’s School

Following poor Ofsted results, Forge Lane Primary School in Hanworth appointed a new head teacher, was approved as a Church of England school and took on a new name – St Richard’s School.

We were asked to rebrand this ‘new’ school. Through leading brand workshops with governors, staff, children and parents, we helped uncover the school’s new purpose, values and vision.

The big idea of ‘inspiring belief’ encourages children and adults alike to be the best they can be, regardless of faith. Through colourful lines and icons, the identity celebrates individual skills and interests while encouraging working together.