Willowbank – The Smithy Creative
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Willowbank Services specialise in river and lake restoration, slope stabilisation and de-siltation. Following a management restructure and increasing competition, they asked me to create a new visual identity to improve how they communicate their offer and services.

The idea of ‘environmental contractors’ gets to the heart of who they are – their focus on green solutions – expressed through the shortened name Willowbank.

The redesigned logo is a graphical ‘W’ inspired by taking a section view of a river and its banks. The new visual identity was applied across stationery, clothing, website and vehicle liveries.