A new charity is born – The Smithy Creative
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A new charity is born

A new charity is born

WildCross is a new anti-poaching charity working in sub-Saharan Africa. They came to us to help create and launch their brand.

WildCross is founded by a small team of ex-British military medical personnel who provide bespoke training alongside clinical and tactical expertise for rangers in order to reduce loss of human lives, enabling individuals to become more equipped and better prepared in protecting endangered wildlife against poachers.

Through workshops and interviews, we created the brand idea of Protection – expressed through the military epaulettes inspired logo and big cat roundel. In addition to a strong sans serif typeface, we introduced a stencil style for headlines and titles.

The strapline of ‘Elite training in the fight against poaching’ helps to reinforce their military background and courageous determination in their vision to see poaching wiped out in sub-Saharan Africa.