Digital Distiller Branding – The Smithy Creative
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Digital Distiller Branding

Digital Distiller is a premium English Spirits retail start-up that hosts a digital community committed to funding, branding and launching high quality drinks to a global audience.

The online community brings people together by co-creating its own spirit drinks with smaller artisan distillers using the latest AI tools to foster ideation and explore ideas.

They needed a brand identity that conveys collaboration and a premium service. Using the brand idea of ‘Creating great drinks together’ the logo symbol of a spirit bottle is made up by a glass and bottle. By creating patterns using the complete bottle, the idea of togetherness is reinforced further.

We also created a playful typographical treatment of underlining ‘our’ in the word ‘Your’ to highlight partnership in the tone of voice.

The next phase of the project is to design bottle label templates that can be used online by the whole community.