Samaritans Legacy Resources – The Smithy Creative
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Samaritans Legacy Resources

Samaritans asked The Smithy Creative to create a suite of resources for their legacy team.

The subject of writing a Will is highly personal and had to be considered sensitively. Working with copywriter, Smith-Ink, the idea of ‘Being here, always’ created a strong solution using a range of photographs of people hugging and supporting one another.

The resources of booklets, leaflets, adverts and posters were created as templates that each local Samaritans branch could personalise to suit the demographic of their area.