Scripture Union Appeal – The Smithy Creative

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Scripture Union Appeal

Scripture Union is Christian charity helping people engage with the Bible, with a particular focus on children and young people who do not go to church. They organise camps and holidays as well as producing resources for schools, churches, children and their families.

Our brief was to create a fundraising appeal asking individual supporters to give to their schools and community projects. At the same time, we were tasked with breathing new life into their existing visual identity.

Using our briefing development template, we worked closely with the client to develop a strong proposition. Based on insights that now, more than ever, young people are searching for God and meaning in their lives, we created a mail pack based on journey and discovery.

The appeal exceeded the target income by 47% in just a few weeks and brought a freshness to the brand and messaging.

‘Your appeal has generated more income in three months than previous versions have in significantly more extended periods.’
Kathy Brooks, Fundraising Manager, Scripture Union